The PR Network appointed by Pulsant as UK PR agency

The PR Network has been appointed by Pulsant, the UK’s leading edge infrastructure provider, as its retained PR agency.

The brief, which covers both media and industry analyst relations, involves helping to reposition the company from a managed service provider to a digital infrastructure business. The PR programme will centre firmly on storytelling, with a content-led strategy aimed at increasing share of voice across key IT, regional and vertical publications and helping secure Pulsant as an industry authority.

The global communications agency will also oversee Pulsant’s analyst relations strategy to drive advocacy and market impact. 

Eileen Boydell, Managing Director of The PR Network said, “As the only nationwide data centre business in the UK, Pulsant has a unique story to tell. In a trust and compliance driven marketplace, we’ll be opening up and owning the regional conversation around business opportunity and growth and Pulsant’s key role in enabling UK businesses to innovate, no matter where they’re based. Our expertise lies in transforming comms challenges into opportunities, so we’re really looking forward to helping Pulsant translate its knowledge and experience into greater support for its audiences.”

Mark Lewis, Chief Marketing Officer, Pulsant, added “As we enter the next phase of our growth, it’s essential our communications partner has a firm understanding of our business and where we’re heading. The senior counsel, industry expertise and strategic insight at The PR Network makes it the ideal partner for us to elevate our business and drive it forward.”