Always in safe hands
Running a fast-paced, news programme
The challenge
A B Corp that provides digital identity and age solutions around the world, including privacy-preserving facial age estimation technology, Yoti tasked us with owning the conversation around helping people stay safe online.
Services
Public Relations
What we did
With the Online Safety Bill and scare stories about minors accessing inappropriate content dominating the news, we put in place an editorial news style programme. Monitoring and responding to the news cycle as it happened, we ensured Yoti, and their facial age estimation tech were at the heart of online safety conversation.
Our results
In the first half of 2023, we achieved 214 pieces of coverage, nearly half of which were national media and 7.8 million online coverage views
Supporting new partner news, such as Instagram and SuperAwesome, with a variety of thought-provoking bylines for different trade and vertical media
The likes of the BBC, The Times, Guardian, Daily Mail and Wall Street Journal proactively approach Yoti for interviews and comment on online safety matters
Expert eyes on your brief.
If you have a project you think could benefit from having the right experience in the right locations, get in touch