Creating a magical adventure with Beyond Meat

Influencer campaign to showcase new Disneyland Paris menu

The challenge

With four weeks to execute, Beyond Meat needed our influencer expertise to raise awareness of its new menu at Disneyland Paris.

Services

  • Brand experience

  • Influencer relations

  • Creative & ideation

What we did

Agility was at the heart of this campaign. To drive engagement and awareness as quickly as possible, we launched a competition to win a trip to Disneyland Paris and collaborated with key influencers to help generate buzz and increase social media engagement.

Highlights

  • Secured and hosted nine influencers and their families in a two-trip to Disneyland Paris

  • Created three meal time occasions at the resort in which to enjoy a delicious plant-based meal

  • Seeded 18 Beyond Meat boxes and goodie bags to influencers

Our results

  • 231 Stories and 8 Reels on Instagram, with one influencer posting an impressive 38 stories in total

  • Reach of 780K followers 

  • 17,000 competition entries secured 

Expert eyes on your brief.

If you have a project you think could benefit from having the right experience in the right locations, get in touch

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