Truth, Tech and Trust: Broadcasting in the age of misinformation with BBC’s Sally Bundock

In this episode, George and Nicky are joined by one of the UK’s most respected broadcast journalists, BBC TV presenter Sally Bundock. This insightful conversation explores the evolving media landscape, the growing impact of AI, and the importance of flexibility in the modern workplace.

With nearly 30 years of experience in journalism, Sally shares her journey from reel-to-reel tape recorders and phone boxes to the fast-paced, tech-driven newsroom of today.

She opens up about the rise of misinformation and disinformation, revealing her own experience being deepfaked in a viral scam video, and discusses the crucial role of BBC Verify in maintaining trust and credibility in journalism. Sally also reflects on the challenges of maintaining impartiality in reporting, particularly during divisive stories like the Israel-Hamas conflict, and highlights the importance of giving space to multiple perspectives.

The conversation delves into workplace trends post-pandemic, with Sally championing hybrid working and work-life balance. She shares personal stories of how her unique schedule allowed her to be present for her children, especially during difficult times, and emphasises the value of making career choices that prioritise stability and wellbeing.

Listeners also gain practical insight into how communications professionals can successfully pitch stories to journalists and build relationships with media teams. With honesty, humour, and professionalism, Sally reflects on what makes a great interviewee, her admiration for sleep as a superpower, and the realities of navigating today’s 24/7 news cycle.