PR insights from France

This week we’re shining a light on the French media landscape as part of our Global PR series, with some great insights from our brilliant French associates Lucie Arnaud and Marie Myrmigelis - Menguy, to whom we say un grand merci!

🇫🇷 Think local - French media prefer to engage with French companies or foreign ones with a local subsidiary

🇫🇷 Be consistent - Invest in building strong relationships with journalists over time with a regular feed of good content and stories - versus one-off, occasional campaigns

🇫🇷 Be prepared - French media can be sceptical and value details and in-depth info, so be super prepared, draft a media Q&A to ensure you’re ready for questions and really question the narrative you are putting out to media

🇫🇷 Think big - In order to land product announcements need to be disruptive, newsworthy and/or pitched as part of a wider issue / topic specifically targeting a French market need, simple product announcements won’t cut it

🇫🇷 Power up paid-for - there are many affordable paid-for opps now, they are definitely worth considering to boost editorial opps

🇫🇷 Follow the media - industry events and trade shows are a great way to network with key people, and a good old media lunch never fails

🇫🇷 Go exclusive - offer exclusive content  and special nuggets of information about your client to land that coverage and build trusted relationships

🇫🇷 Play the long game - coverage doesn’t usually convert overnight in France and can sometimes take weeks or even months to land, so you (and your clients) need to plan ahead and be patient

🇫🇷 Put your commercial hat on - Budget cuts mean that regional and consumer media often go for stories with the potential to boost their click-through rates, so think big and bold stories with buzzwords and strong visuals

Keen to talk about how we can help you make an impact in France? Please get in touch!