PR insights from South Africa
As part of our Global PR series, we asked one of our trusted associates Fiki Masilela for her advice and top tips when it comes to working with tech media in South Africa. Here are her nuggets of wisdom:
💡 Gain an in-depth understanding of the local tech sector - cultivate your understanding of the country's unique tech landscape and speak the local tech community language so you can tailor campaigns to resonate with the local audience, taking cultural nuances and regional preferences into account.
💡 Build trusted local media relationships - in South Africa's close-knit media circles, tech PR specialists should develop robust relationships built on mutual trust and respect with local journalists and media outlets. When you have a track record of delivering relevant and newsworthy content to journalists they are more likely to pay attention when you pitch a story.
💡 Navigate South Africa's tech developments - as expert PR professionals we need to remain at the forefront of South Africa’s constantly evolving tech landscape. Staying ahead of the latest country trends, innovations and disruptions allows us to anticipate shifts in the industry, develop our clients' messaging accordingly and position them as thought leaders in their areas.
💡 Target local audiences efficiently - an in-depth understanding of South Africa's tech landscape means we can quickly and efficiently identify the most relevant media outlets, influencers and communities to engage with for a certain client story, while amplifying our clients' messages where they matter most.
💡 Get your network in shape - South Africa’s tech world has its fair share of niche communities and specialised networks and as a tech PR expert you need to have access to these exclusive circles. This will enable communication with key industry players, local influencers and tech enthusiasts, facilitate impactful engagement and broaden the reach of client stories.
Keen to talk about how we can help you make an impact in South Africa? Please get in touch!